Resume
Experience & Expertise
April 2019 - Present
AT&T - Social Media Creative Consultant
- Developed social media strategy for AT&T Creative Services brand creative across all business units - cell phone plans, sports partnerships, WarnerMedia, HBO Max and more
- Fully overhauled the team’s approach to paid social creative, resulting in significantly higher ROI for internal clients
- Provided the team with a weekly social media trend newsletter and led a monthly deep dive topic presentation
- Moved beyond social and developed campaigns around emerging tech like virtual events and esports partnerships
August 2017 - January 2019
littleBits - Head of Social Media
- One person team, leading all social media marketing including strategy, content creation, paid social and community management
- Coordinated and executed live social content strategies at events and public facing function
- Led the larger SEO content strategy for the company including the strategy and creation of blogs, whitepapers, studies, etc
- Copywriting for owned websites, apps, signage and emails
- Advised and supported PR initiatives for social media optimization
November 2015 - August 2017
GLOW Social & Digital Agency - Associate Director of Strategy and Innovation
- Led strategy for social media content for entertainment clients such as Syfy, HBO, IFC and I Love New York.
-Top to bottom campaigns included marketing strategy, creative development, content strategy and paid social amplification
- Founded and led an internal team (GLOW Labs) exploring new technologies and applying them to marketing solutions such as VR, AR, apps, etc
- Developed creative tactics for new business pitches and opportunities
July 2015 - November 2015
Senior Account Manager - We Are Social
- Managed account team in day to day social media management for several Hyatt Hotels brands
- Created content for cross-platform sharing such as GIFs, videos, Cinemagraphs, etc
- Cultivated influencer partnerships for content creation and event promotion
- Ideated and developed creative campaign strategies
- Consulted on new business opportunities, providing a creative eye and campaign recommendations
October 2012 - July 2015
Social@Ogilvy - Content Strategist
- Developed copy and creative social concepts for brands like Nationwide, UPS, Coke, Nascar and IBM
- Strategized and execute social campaigns across multiple clients in multiple sectors
- Led all real time social activations, supervising operations, content creation, listening and analytics
- Served as a trend reporter for the rest of the team, providing insight and opportunities on new happenings in the social space
- Supported new business pitches by providing a social creative perspective
December 2011 - August 2012
360i - Account Manager
- Supervised social media community management and digital strategy for clients such as Lysol, Canon and Dentyne
- Managed several teams of community managers, producers, strategists and digital publicists across multiple accounts
- Advised the creation of new social media content, ensuring that content was on-brand, adhered to best practices and elevated engagement
- Interfaced with other partner agencies and coordinated interagency strategies
- Strategized new brand initiatives, coordinating from pitch phase to contract signature
September 2010 - July 2011
Conversation - Production Supervisor
- Appointed head of the Production Department in January 2011
- Supervised the conception, development and execution of new websites, Facebook and mobile applications
- Developed project strategies to roll with constantly changing objectives and timelines
- Interfaced with clients to find digital solutions for all their business needs while staying within their budget and timeline
- Researched, interviewed and hired web developers to complete projects
- Advised and approved project budgets and timelines for new business opportunities
- Managed internal design team on both internal and client projects
June 2006 - July 2010
Account Executive - Electric Artists
- Coordinated, maintained, and executed online marketing campaigns for major entertainment events
- Researched and reached out to potential website partners to establish strong, lasting relationships (ex. AOL, Yahoo, CollegeHumor, FunnyOrDie, MovieWeb)
- Organized website specific promotions such as contests and giveaways, reviews and talent interviews
- Strategized, maintained and created content for social media profiles on Facebook, Twitter and YouTube, including Facebook fan pages with over 1 million Likes (WWE Universe, Burn Notice, Psych, etc)
- Worked closely with clients such as USA Network, History, WWE and Comedy Central on promotional strategies for their premiere events
- Conceptualized and refined creative viral online tools from inception to final product, such as the WWE Events Calendar Widget (1 million+ views)
- Wrote and edited copy for creative concepts such as Flash games and banner ad units
- Created proposal decks for potential and returning clients including yearly retainers
- Worked closely with clients such as USA Network, History, WWE and Comedy Central on promotional strategies for their premiere events
- Conceptualized and refined creative viral online tools from inception to final product, such as the WWE Events Calendar Widget (1 million+ views)
- Wrote and edited copy for creative concepts such as Flash games and banner ad units
- Created proposal decks for potential and returning clients including yearly retainerssee less